Logo Design

Logo

1. Discuss what you thought about creating your logo. When I was creating my logo I thought about things that represent me as an individual. I also tried incorporating artistic techniques to make it more personal and detailed. I brainstormed ideas about beauty, love, power, knowledge, life, happiness, and strength.

2. Describe the process: creative thinking skills and ideas you used in the logo creation. The process that I went through to create my logo was hard. First I brainstormed ideas of what I would look like on paper. Then I also tried to keep it sweet and simple. I tried finding ideas that would associate with me, and this was probably the hardest part. I wanted to make it well proportioned and balance. I as aiming for the viewer to have to move their eyes across the whole log to get the idea of what it means. People are faced which choices each day, sometimes good or bad.  It all comes down to the choices we make. In my logo she is faced with bad and only her face (that is exposed to the bad) is red. The yellow that is coming out from her represents positive energy. People associate yellow with bright and successful days. The meaning of the gun and bomb pertains to the idea that there will always be bad days, and it is up to us to chose how we left those negative things bring us down. The picture of the electron orbit is part of what I enjoy learning about, and we are all made up of atoms. The word "choice" written in her hair can express that people are responsible for their own outcome. 

3. What was the most important discovery you made in the creation of your logo? The most important discovery I made was the amount of creativity I truly have. People are often impatient ad was results now, but one is more likely to have a better outcome if they brainstorm and premeditate their work. Visualizing what you want to stand for is increasing important while making a logo. 

4. What is the most important information you learned from watching the videos, powerpoint, and reading material  for this project? What is your opinion of the videos? The most important thing that I have learned from this is the high amount of work and brain power that it takes to create a big message with a little picture/symbol. The reading materials for this project were very informative, however I enjoyed the films better. The videos helped more visually and the readings helped to understand in my mind.

Sketches

Gallery Visit 1

Art Gallery Visit #1

1. Which artworks make an impact or impression on me? Why?

Franz Kline, New York, N.Y., Oil on canvas, 79 x 57 inches, 1953

This piece of artwork immediately attracted my attention. The deep contrast from such dramatic colors. These colors aren't subtle they are sharp and pronounced. Black and white are such opposites that when they are put together they can create a powerful message. This painting show me strength and power.

     Wassily Kandinsky, Fragment 2 for Composition VII, Oil on canvas, 87.6 x99.7 cm, 1913

This painting has also made an impact on me because of its opposite appeal from the first. The bright vivid colors and busy design make me amazed by it. The possibilities of what this picture could represent are amazing to me. The style of this painting is enjoyable and I can't help but picture a party going on. 

2. Which artworks do I feel a connection with? Why?

                             Clifford Still, November 1950 No. 2, Oil on canvas, 1950

This artwork is my favorite out of them all. I feel such a deep connection with this piece because of the way it was painted. To me, this painting has such a light outline, if you look at it for a little bit. This reminds me of energy and science. If you have ever been on a road trip and look at the hills that are covered in trees, and when you stare at the trees that are near the blue sky, you will end up seeing this energy field. 

Pablo Picasso, Nude Figure, Oil on canvas, 1909-10

I feel more connect to Pablo Picasso this course then I have been my whole art education. I connect with this piece greatly because of the uniqueness and also its representational style. The shapes that everyone sees a woman to be. I find this very inspiring.

3. Which artworks would I like to learn more about? Why?

          Salvador Dali, The Transparent Simulacrum of the Feigned Image, Oil on canvas, 

                                                   72.4 x 92.1 cm, 1938

This artwork and his other famously known piece "The Persistence of Memory", I would like to learn more about. The style and technique that he uses can be very powerful messages. I have always been a fan of the melting watch. 

Artist:        Nancy Rubins, 

Title:          Stainless steel, Aluminum, Monochrome I, Built to Live Anywhere at Home Here, 

Medium:    Stainless steel wire, and aluminum.

Scale:        280 x 444 x 516 inches

Year:          2010-11

I do not know too much about this piece. I see this everyday on my drive into Buffalo State College. When I had first seen this years ago I thought it was ok, but now I would really like to learn more about it, and its meaning. 

Color Theory

1. Discuss what you thought about creating the Value Scale and Color Wheel.

While creating the color wheel I thought about high school art class, and how much I enjoyed learning about art, back then. In high school they taught us that the primary colors were red, blue, yellow. I also forgot how amazing it truly is to mix two different colors and have a completely new color outcome. When I was creating the value scale, I had thought about a college studio class I had taken. I love drawing in graphite and charcoal. Creating these were fairly easy for me because art comes natural to me.

2. Which media did you enjoy working with the best and why?

I enjoy working with charcoal the best because I like to smudge the charcoal with my finger to create different values. It is easy to erase and hide mistakes. Working with it is fun too!

3. What was the most important discovery in the creation of these studies?

The most important discovery I found in the creation of these were the truths about the real primary colors. It blew my mind that I had not known this. The more I read about this the more it all made sense. These are the same primary colors that my printer uses.

4. What is the most important information you learned from watching the videos for this project? What is your opinion of the videos?

The most important thing that I have learned from the videos are the old way of primary colors is due to the lack of scientific evidence that leads to the real primary colors. The videos were great, I feel that they explained how to create these projects well.

Project 1

http://s358.photobucket.com/user/wojciesl01/library/

Reflection Journal

Unity- The Chicken finger pizza shows the unity of the cheese and meat. They are all melted together for a delicious taste.

Emphasis – The eyes in this picture are more prominent that the normal size of eyes. It shows how sometimes we forget to look at everything else when we are focused on one specific area.

Balance- Every time I look at this picture I feel a sense of calmness. The picture shows a easy flow from the bottom to the top. The blankets are wrapped around him and his calm expression makes this picture well balance when we think of snuggling.

Proportion- I used this picture because I felt it portrayed the size of humans and the world. It is harmonious and flows beautifully.

Texture – The ice cube is smooth but shows plenty of texture inside. I found that this picture was perfect to show that texture could be inside things that aren’t considered very textured.

Contrast – The snow everywhere in this photo makes it easy for the eyes to follow flawlessly through the entire picture. The heavily saturated blue sky became the perfect background for this shot.

Pattern- this photo could also be considered an line element, but after looking at it for several minutes you tend to notice all of the patterns peeking out from the snow. The way the lawn was mowed and had left and distinct pattern. The footprints from a dog run through out the snow covered grass. The roads meet to also form this pattern, or shape. The fence can also be considered the same pattern as everything else.

Line- the lines from the siding on the house and also the lines that are on my son’s shirt give the picture a unique design. The eye can imagine how far the lines go and what shape it would show from a distance. This image encourages the viewer to see beyond the picture’s lines.

Space – The empty space that is around the paper helps the viewer focus only on the fortune cookie message. This creates a view that people can relate with. When you open up a fortune cook and read its message, you are completely focused on only that message and not the background. Sometimes you could find yourself not even truly seeing the background.

Value – the image displays extreme darkness and light. There are a great amount of different shades used in this picture.

Movement- the constant movement while driving and the hustle and bustle of the commute can be seen in this picture. The people that are all moving in the same direction show movement. The viewer can relate to this picture and imagine this turning into slow traffic on the highway.

Color- the playground is colorful and emits happiness with the primary colors they used. When you look at this picture you can feel happiness and the imagination of children’s laughter.

Shapes- each shape is the same, perfectly round and its contents are as well. Liquid takes the form of any container. People sometimes feel like they have to conform to specific ideals.

Video Review

After viewing the Aesthetics video I have learned several key concepts. Artists have tasks that they consider before producing art work. Plato's low opinion on aesthetics and how he wrote what he saw at the time. Creativity is mainly the ability to produce something that is new and groundbreaking. Avant-garde is the refusal to follow standard definitions of art. I have also learned that you cannot define art, it is more useful to interpret the role you feel it represents. Not all art is going to be beautiful in the eyes of the beholder. The article was very interesting to me because I really enjoyed the Mona Lisa paragraph. It was very amazing to view the painting with the peripheral view. When your eyes move around her face, her expression changes! I don't think that I have ever looked at the Mona Lisa this way and I find it breathtaking. While reading the article I also realized how much there is to learn about art. People often think that they "know" what art is and all you have to do is look at it. My eyes are more open now than ever. I feel that Leo Tolstoy's (20th Century) Expression theory of art is most important. This theory states that art is an expression of emotion. I believe that all artists show some form of emotion in their work. This theory has shaped the minds of artists today. I found it interesting that Changeux's view of aesthetic art bottom-up processing. I remember learning about this in psychology 101 class. This explains the steps that the brain takes to process what you are looking at. Neuroscientist Ramachandran had an interesting scientific view of art. He discovered that symmetry plays a huge role in aesthetics. The peak shift principle was created and explains why animals are attracted to a particular shape especially when exaggerated. Personally I really enjoyed the article and the aesthetics film because I felt I learned a lot from them both. However, I did not enjoy viewing the second video because of the neurobiologist's heavy accent and poor video quality. I found his high use of "um" very distracting and hard to focus on the topic. I wish I could have seen his slide show better. All these resources have added great depth to my understanding of aesthetics of art and the processes that are done to create such pieces.